CORE VALUES
Collaboration: Dedicated to the highest creative standards while committed to getting the work done on time, on message, and on budget.
Curiosity: Perpetually inquisitive, always seeking creative growth and intellectual stimulation.
Enablement: Inherent belief in inclusivity and the value of different perspectives and experiences.
SKILLS + EXPERTISE
Creative & Direction & Strategy
Live Action Directing
Ideation & Concept Creation
Deck Building & Presentation
Marcom Content Development
Client & Stakeholder Engagement
Budget Oversight & Management
Production Management
Team Leadership & Development
Project & Resource Management
Post, VFX, & Animation Workflows
VR/AR Innovation
EXPERIENCE
2021 - PRESENT
FREELANCE + CONSULTING
Creative Consultant/Producer/Executive Post Producer
Delivered specialized production, project management, and creative advisory services through agencies and direct engagement with clients focused on traditional and 360/VR media. Representative engagements include:
Supported BUCK, consulting as Senior Producer on a nine-month, multi-phase project involving Strategy, Design, and Creation of a suite of prototype AR tools for a non-disclosed major tech client
Hired by Apple for two distinct projects; served as Senior Post-Producer for non-disclosed CG animation project; and delivered camera-to-post guidance for multiple major “shot on device” Marcom projects.
Supported Facebook’s rebrand to Meta; engaged by Media.monks to oversee post-production for content spread across 28 unique deliverables for Oculus Connect in conjunction with highly choreographed rebranding.
Delivered specialized post-production expertise for broadcast and digital work across multiple Media.monks accounts including HP, Microsoft, DoorDash, and Taco Bell.
Managed full-cycle, ideation through delivery, for a digital promotion of a Siduri Wines AR activation.
Advised and Supervised shoot and delivery requirements for New York Times led 360/VR video piece.
2018 - 2020
FACEBOOK / PRO UNLIMITED
Senior Producer, Story Time for Portal
Served in a strategic position as part of the 50-person, cross-functional effort to deliver an innovative AR enhanced storytelling experience for Facebook’s Portal product line. Supervised work by creative dev partners and coordinated release cadence across 3rd Publishers and internal Engineering, Legal, Business affairs, Marketing, and PR.
Established strong partnerships with Creative Directors; provided counsel and creative influence and helped grow platform to award winning catalog of 30 titles of both public domain and licensed content.
Partnered with 3rd Party publishers including Dr. Seuss, Penguin Random House, Hachette, and Harper-Collins for adaptation of original IP from authors such Todd Parr, Anna Dewdney, Jon Burgerman, Kimberly & James Dean, and more.
Collaborated with localization team to expand entire catalog to six languages in support of Portal international launch.
Formalized technical workflows, established production best practices, and delivered an automated review and approval system for tracking of assets; truncated production cycle by 25% to 11 weeks per title.
2016 - 2018
NOKIA
Senior Content Producer, OZO
Led the Content Studio team of post-production specialists, engineers, and technical artists as well as freelance staff working locally and remotely. Drove ideation and execution of demo content (360/VR and traditional) in support of OZO product suite while working cross functionally with Engineering, Product Management, Legal, Sales, and Marketing teams.
Conceived, Directed, and Produced all product training and demo materials to support sales efforts.
Advised, guided, and supported content partners including AT&T, Verizon, Sky UK, Red Bull Media, FIFA, and F1.
Formalized project management flow from intake to discovery, green-light, and delivery.
2012 - 2016
JACKSON FAMILY WINES (KENDALL-JACKSON)
Senior Producer, Video
Developed an in-house creative video function for the 2nd largest family-owned wine business, encompassing a portfolio of more than two dozen premium wineries including Kendall Jackson, La Crema, Barrymore Wines, and Cambria Estate Winery.
Created model, established processes, made key creative hires, and developed and coached the team.
Conceived, produced, and directed 100+ pieces of best-in-class trade and consumer content across dozens of brands.
Managed budgets, deliverables, and production resources for all marcom related projects.
Defined best practices and operating procedures for a scalable and sustainable department.
2009 - 2012
cREATIVE DIRECTION & CONSULTING
Film Director & Creative Supervisor
Delivered creative direction and consulting services for a variety of agency, corporate, and non-profit work.
Directed and supervised numerous commercials and direct to client work for clients who included SAP, Sony Playstation, TapJoy, Kiosk Creative, TEAK Digital, and Betabrand.
Directed PSA for awareness and prevention of sexual assault, recognized with Golden Addy Award.
ADDITIONAL EXPERIENCE
THE ORPHANAGE | Sr. VFX Editor & Editorial Manager, numerous credits (2001 – 2009)
WILD BRAIN ANIMATION | Editor, “Hubert’s Brain” (2000 - 2001)
INDUSTRIAL LIGHT + MAGIC | Editorial Technical Assistant, numerous credits (1998 – 2000)
INDEPENDENT PROJECT | Editor, “Midnight Son” (2008)
INDEPENDENT PROJECT | Writer, Director, Producer, Editor, “Child Psychology” (2004)
EDUCATION
Santa Clara University - Master of Business Administration (MBA)
San Francisco State University - Bachelor of Arts (BA), Radio & Television