DEEP DIVE • PRODUCING AR STORIES
STORY TIME FROM PORTAL
Built with the Spark AR platform for the Portal video calling device, the Story Time app allowed a presenter on one side of a video call to read and inhabit a story through the intuitive use of AR masks which surfaced in real time to all participants of the call.
This innovative calling experience garnered recognition throughout the Tech and Marketing world for the forward-thinking use of augmented reality to bring people together.
Don’t just tell the story. Be the story.
GROWING THE LIBRARY
Working with publishing partners, we adapted beloved works from authors such as Dr. Seuss, Anna Dewdney, Tood Parr, Jon Burgerman and more. Over two years, we expanded the Story Time library to over 30 titles and drove engagement on Portal.
DEVELOPMENT PROCESS
Working with Portal engineering, and with support from creative partners from Buck, Nexus Studios, and Invisible Thread, we created unique interactive moments to familiar titles.
NOTABLE ENGAGEMENT
The Story Time app was a key differentiator for the Portal calling device with notable marketplace support and high engagement among users.