JACKSON ESTATE

TIER LAUNCH

Concept, Producer, Director, Editor (Client Side)

When Kendall-Jackson decided to launch a new tier of super premium wines aimed at the on-premise market (high end hotels and restaurants), they had a challenge: retain a connection to the Kendall-Jackson brand name while distinguishing itself from it’s grocery store offerings.

To help, I conceived, produced, and directed a series of videos to promote the single vineyard offerings from Santa Barbara, Sonoma, and Mendocino Counties. In addition, I created this overarching “prelude” piece to promote the tier in its entirety.

Jackson Estate was the most successful expansion of the Kendall-Jackson label since the creation of Grand Reserve tier over twenty five years earlier.