DEEP DIVE
DIRECTING FOR WINE
JACKSON FAMILY WINES
While many consumers may not be familiar with the name Jackson Family Wines they are likely aware of many of the three dozen premium and super premium wine brands from this family owned company.
For four years, I was the Senior Producer for Video at JFW where I produced, directed, and edited over seventy piece of consumer and channel marketing content across the entire portfolio.
In an industry that generally favors face-to-face marketing over paid media, the consumer facing content that I created raised the bar for wine marketing while maintaining a distinct voice of each brand.
BEHIND THE SCENES IN THE WINE WORLD
BARRYMORE WINE
PARTNERSHIP LAUNCH • Producer, Director
BARBARA BANKE
WINEMAKER OF THE YEAR AWARD • Producer, Director
CAMBRIA WINERY
SEEDS OF EMPOWERMENT ACTIVATION • Producer, Director
FREEMARK-ABBEY
HISTORIC PRESERVATION DOCUMENTARY • Producer, Director
JACKSON FAMILY WINES
"ANATOMY OF A BARREL" • Concept, Producer, Director
KENDALL-JACKSON
“TASTE THE DETAILS” (TIER LAUNCH) • Concept, Director, Producer
“KJ RECOMMENDS” PROMO • Concept, Producer, Director, Editor
ASPEN FOOD & WINE TOUR • Producer, Director
AVANT HOLIDAY PROMO SERIES • Producer, Directora
La Crema
“ANY TIME” (PINOT GRIS PROMO) • Producer, Director, Editor
PINOT GRIS ANNOUNCEMENT (TRADE MARKETING) • Concept, Producer, Director, Editor
"VIRTUAL VINTNER" LAUNCH PROMO • Producer, Director, Editor
"VIRTUAL VINTNER" EMBEDDED EXPERIENCE CONTENT • Producer, Director, Editor
MATANZAS CREEK WINERY
WINERY PROMO • Concept, Producer, Director, Editor
MURPHY-GOODE
HOMEFRONT RED PROMO • Producer, Director, Editor
STONESTREET ESTATE VINEYARDS
AERIAL TOUR • Concept, Producer, Director
Zena Crown VINEYARD
WINERY LAUNCH • Concept, Producer, Director
NOTABLE PROJECTS
In an industry that generally favors face-to-face marketing over paid media, the consumer facing content that I created raised the bar for wine marketing while maintaining a distinct voice of each brand.