California State Fair

“PASSPORT TO ADVENTURE”

Director, Editor (Agency Side)

The original concept for this spot was to simply have a box in a warehouse with “stuff happening”. Upon further discussions with the agency creative team, and inspired by films like Jumanji or The Goonies, I proposed that we create the narrative of a kids discovery and seat the story in a barn to reinforce the agricultural themes of a state fair.

The spot had a theatrical run as movie pre-roll and rumor has it that the record attendance at the state fair was a result of the great creative.