BETABRAND

“HIGH FASHION, SLOW MOTION”

Producer, Director, Editor (Direct to Client)

Cordarounds. Disco hoodies. Dress-pant sweatpants.

Before being sold to a private equity company, Betabrand was known for subverting fashion expectations by offering crowdsourced items with an ironic tone. Self-awareness was part of the brands appeal.

In keeping with their DIY marketing ethos, I helped create this slow motion food fight which is exactly what it sounds like.